Mack Rhoades off and running at Missouri (The Associated Press)

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Asked how to raise attendance at sporting events, new Missouri athletic director Mack Rhoades said simply, ''Win games.'' ''That's just human nature,'' Rhoades said. They want to be associated with the next great thing.'' Four days into the job, Rhoades answered a range of questions Thursday. Describing himself as a ''high- energy'' person, the 49-year-old Rhoades wants to invigorate the school's fundraising efforts and enhance its presence in Kansas City and St. Louis. Under Rhoades the past six years, the University of Houston raised nearly $100 million and built $160 million worth of facilities, including a football stadium.

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