The Great Canadian Ratings Report: NBA all-star weekend produces big ratings in Canada (Eh Game)


Maybe that all-star game thing can help the Toronto Raptors. With Toronto hosting the first NBA all-star game outside the United States last weekend, television ratings went way beyond expectations. The Saturday night competitions almost broke the million mark on TSN and Sportsnet One, bringing in an audience 377 per cent higher than the one that witnessed last year's broadcast. The game itself was the second most-watched in Canadian history on Sunday, falling just short of what Michael Jordan drew in his return to the game in 1996. Friday's Rising Stars Challenge was 182 per cent above the 2015 version. Overall, 3.1 million viewers watched some or all of the game and 2.6 million the Saturday night competition. Canada even outperformed the U.S., where TNT saw its audience grow 6 per cent to 7.6 million. In fact, the NBA dominated the weekend ratings in the Great White North. And when was the last time that happened? Hint: never. It's amazing how much more popular an event becomes when your country or your city is hosting it. But a weekend full of big ratings isn't the only thing the NBA and its broadcasters got out of this. No doubt the two networks who own a chunk of the team are hoping the a ll-star euphoria rubs off on the Raptors, who needed a little euphoria spread their way.


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